Founded in 1936 as the Santa Clara Motor Car Dealers Association, today, the Silicon Valley Auto Dealers Association (SVADA) is the foundation for driving the economy of Silicon Valley and an integral part of California?s franchised dealerships? over $117 billion automobile goodsandservices economy. Specifically, the Silicon Valley Auto Dealers Association and Santa Clara County employ nearly 8,000 people and spend over $60 million annually in advertising.