Digital Psychology & Emotional Design - Training Week (San Jose)

Fast-track your skills in applying psychology to websites, apps and campaigns.

Our educational system contains two courses that cover distinct approaches to digital behavioral science.

Take either course. Or take both back-to-back for a comprehensive learning experience.

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1. PSYCHOLOGY FOR DIGITAL BEHAVIOR CHANGE [DBC]

6-8 Dec 2020 (3-days)

Over 3 days, you’ll learn how to translate psychological strategy into highly engaging websites, apps and campaigns. You'll learn over 50 behavior change principles, psychological design patterns, and go step-by-step through the behavioral design process. You’ll gain experience translating psychology into creative inspiration, and into standard industry tools for digital strategy, UXD, interactive design, editorial and more.

By the end of this class, you'll be ready to run behavioral design processes and use psychology in a wide range of digital media.

This is our most popular course and the one we recommend as a starting point for most people.

2. EMOTIONAL DESIGN PSYCHOLOGY & NEUROSCIENCE [EDP]

9-10 Dec 2020 (2-days)

Over 2 days, you'll gain deep insight into the emotions that drive online behavior while learning how to build technologies that inspire and motivate users. You'll learn the neuroscience of user perception, cognition, and behavior. Next, you'll go on a deep dive into human emotion, covering the full spectrum of emotions that shape how users think, feel, and behave online.

You’ll learn how to build for emotion with deeper insight using standard industry tools for digital strategy, creative design, UXD, editorial and more.

You can take this workshop at any time, and while there are no formal prerequisites, you’ll get more out of it if you complete DBC first.